Japanese carmaker Nissan announced in a press release that they have launched the beginning of their esports endeavors. More specifically, the automotive company will be the new jersey sponsor of both FaZe and OpTic Gaming.

Nissan are clearly trying to tap into the young audience flocking under the banner of esports. According to data from Newzoo, YouTube and Twitch, esports viewership numbers exceed by far those who watch more traditional media such as HBO, Netflix and ESPN. Esports fans are a desirable customer base – they have proven to be loyal and have serious spending power. Furthermore, let’s not forget they already like cars: racing game esports is a serious part of the industry.

Original article can be found on www.esports.com

What is Esports?

Esports is short for electronic sports. It is basically a sports branch. Esports has all the elements of traditional sports such as competition, tactics and strategies, mental aspect, tournaments, TV (stream) coverage, prize money and so forth. Just like traditional sports have different disciplines, Esports have different video games. Let’s say that each game represents a different Esports discipline. In laymen terms, the National Football League (NFL) is a sports league, just like the League of Legends Championship Series (LCS) is an esports league. Football is a sport, and League of Legends is a game in esports.

Moreover, professional esports players are those who had been playing video games and decided to turn pro and put their effort into mastering the game skills.

Original article can be found on www.gamelife.com

As April came to an end, this gives us opportunity to summarize the results of the fourth month of spring. Today we will tell you about the behavior of Twitch.tv audience as compared to the previous results, as well as about the respective impact on the popularity of categories.

Qualifiers for the upcoming Fortnite World Cup allowed the game to return to the first spot of the ranking. Many popular streamers (such as TFue) broadcasted their journey to the main event of the year. At the same time, a temporary absence of events on the professional League of Legends scene (due to preparation for the Mid-Season Invitational) became an additional bonus for the shooter.

Original article can be found on estnn.com