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Japanese carmaker Nissan announced in a press release that they have launched the beginning of their esports endeavors. More specifically, the automotive company will be the new jersey sponsor of both FaZe and OpTic Gaming.

Nissan are clearly trying to tap into the young audience flocking under the banner of esports. According to data from Newzoo, YouTube and Twitch, esports viewership numbers exceed by far those who watch more traditional media such as HBO, Netflix and ESPN. Esports fans are a desirable customer base – they have proven to be loyal and have serious spending power. Furthermore, let’s not forget they already like cars: racing game esports is a serious part of the industry.

Original article can be found on www.esports.com

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