North American esports organisation Cloud9 has appointed Microsoft as its official technology and performance analytics partner.

The multi-year partnership will see the two parties work together to “develop new tools and technologies” that allows Cloud9’s players to uncover insights across a number of titles.

Jack Etienne, CEO and Owner of Cloud9 commented on the partnership in a release: “As our organization looks at reaching new heights this year and next, we are incredibly excited to use the power of Microsoft technology to help get us there. At Cloud9, we are all about giving players the tools they need to succeed, and with Microsoft leading the way for us, we’re going to have the competitive edge.”

Microsoft is now a partner of all of Cloud9’s teams, including its LCS franchise. The organisation fields teams in Apex Legends, Counter-Strike: Global Offensive, Fortnite, Hearthstone, League of Legends, PUBG, Rainbow 6 Siege, Rocket League, and World of Warcraft.

Original article can be found on : esportsinsider.com

​eSports is growing in popularity and in cache and as a result some of the biggest names in the music, sports and acting business are looking to invest and associate their names with these growing entities.

Drake for starters has become a part owner of the 100 Thieves esports franchise which was founded by famous Call of Duty wiz Matt Haag.

It’s smart business for the rap icon as he gets his name associated with an industry that his core fans are heavily invested in. But it’s also an act of passion as he’s a well-known lover of gaming. Last March for example he and eSports star Tyler Blevins did a live stream on twitch which set a viewership record hitting over 628,000 fans watching at once.

100 Thieves is a two-year old company, but clearly Haag sees the potential for explosive growth saying, “with Drake and Scooter’s support, we’re going to build a lasting brand on the back of the content and merch that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team.”

Original article can be found on : vegasonlinecasino.com

A|X Armani Exchange has become the official jersey sponsor of Italian esports organization Mkers. The fashion brand revealed the partnership through their Twitter account where Mkers players have their uniforms branded with the A|X Armani Exchange logo.

A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.

Original article can be found on : esportsbettingsites.gg