eSports is growing in popularity and in cache and as a result some of the biggest names in the music, sports and acting business are looking to invest and associate their names with these growing entities.
Drake for starters has become a part owner of the 100 Thieves esports franchise which was founded by famous Call of Duty wiz Matt Haag.
It’s smart business for the rap icon as he gets his name associated with an industry that his core fans are heavily invested in. But it’s also an act of passion as he’s a well-known lover of gaming. Last March for example he and eSports star Tyler Blevins did a live stream on twitch which set a viewership record hitting over 628,000 fans watching at once.
100 Thieves is a two-year old company, but clearly Haag sees the potential for explosive growth saying, “with Drake and Scooter’s support, we’re going to build a lasting brand on the back of the content and merch that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team.”
Original article can be found on : vegasonlinecasino.com