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North American esports organisation Cloud9 has appointed Microsoft as its official technology and performance analytics partner.

The multi-year partnership will see the two parties work together to “develop new tools and technologies” that allows Cloud9’s players to uncover insights across a number of titles.

Jack Etienne, CEO and Owner of Cloud9 commented on the partnership in a release: “As our organization looks at reaching new heights this year and next, we are incredibly excited to use the power of Microsoft technology to help get us there. At Cloud9, we are all about giving players the tools they need to succeed, and with Microsoft leading the way for us, we’re going to have the competitive edge.”

Microsoft is now a partner of all of Cloud9’s teams, including its LCS franchise. The organisation fields teams in Apex Legends, Counter-Strike: Global Offensive, Fortnite, Hearthstone, League of Legends, PUBG, Rainbow 6 Siege, Rocket League, and World of Warcraft.

Original article can be found on : esportsinsider.com

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