Gamer.LK, Sri Lanka’s leading Esports and Video Games agency, proudly announces the launch of its PUBG MOBILE IGE Masters tournament, a new and exciting event in the South Asian Esports scene. Organised through its global brand InGame Esports, the event will be held as two distinct tournaments for South Asia and Pakistan, each featuring a prize pool of USD 3,000.
The event is also a crucial stepping stone towards the prestigious 2024 PUBG Mobile Super League (PMSL) Qualifier with three coveted slots up for grabs from each tournament, making it especially significant for Sri Lankan PUBG MOBILE teams to compete at an international level. Over 1,000 PUBG MOBILE teams from across South Asia have registered to take part in the IGE Masters tournament.
The PUBG MOBILE IGE Masters: South Asia welcomes teams from across the region, including Nepal, Mongolia, Sri Lanka, Bhutan, the Maldives, and beyond. The tournament features country qualifiers for Nepal and Mongolia, while teams from Sri Lanka and other nations battle it out in a South Asia Wild-card qualifier. This stage is crucial for Sri Lankan teams, offering them a unique platform to showcase their skills and battle for a spot in the South Asia finals. The tournament will advance 6 teams each from Nepal and Mongolia, and 4 teams from the Wild-card qualifier to these finals. PUBG MOBILE IGE Masters: Pakistan stands as its own tournament offering Pakistan’s finest PUBG MOBILE teams a chance to make their mark and pursue global recognition.
Raveen Wijayatilake, CEO of Gamer.LK & InGame Esports, expressed his enthusiasm for this new venture, stating, “We are incredibly excited to launch the PUBG MOBILE IGE Masters tournament series. This series represents a significant milestone in our ongoing efforts to create platforms that elevate the gaming experience and provide opportunities for gamers to showcase their talents on a larger stage. The IGE Masters Tournament is a testament to our commitment to the growth and development of Esports in South Asia.”
Through its initiatives such as the Community Series and the Contenders Series, InGame Esports continues to champion the growth of Esports talent in the region. The launch of this Masters tournament series marks a new chapter for Gamer.LK and promises a new era for gamers in Sri Lanka to use this platform to springboard themselves onto the international stage.
Event updates, tournament livestreams and more information will be released on the Gamer.LK socials on Facebook @gamerlk and on Instagram @gamer.lk.
Gamer.LK’s Inter-University Esports Championship, powered by SLT-MOBITEL and recognised as Sri Lanka’s top university level sporting event, ended on a triumphant note, with SLIIT securing the championship again.
The Championship was held in-person at the Trace Expert Cityy, where over 1,300 participants from over 75 universities took part. Commercial Bank was the Banking Partner alongside ViewSonic Gaming as the Official Gaming Monitor for the event.
SLIIT claimed victory with a remarkable haul of 3 gold, 4 silver, and 3 bronze medals, while UCL stood out in a close second, showcasing strong competition with 2 gold, 1 silver, and 4 bronze medals. ICBT also made a notable impact, securing third place with 2 gold and 1 silver medal. Competitors from IIT, ESOFT, University of Moratuwa, Aquinas University College Colombo, NIBM, Java Institute for Advanced Technology, Edith Cowan University and the Sabaragamuwa University earned gold medals for their alma maters.
Esports in Sri Lanka, officially recognized as a sport by the Ministry of Youth and Sports in 2019, has witnessed a remarkable surge in popularity lately. This growing enthusiasm for Esports was underscored by its inclusion as a medal sport at the Asian Games 2022, highlighting its rising prominence.
“The passion and dedication displayed at this year’s tournament were truly inspiring. Witnessing SLIIT’s triumph and the spirited participation from all the other universities has been a testament to the growing significance of Esports at the university-level rivaling traditional sports. We are incredibly excited about the potential that the next international Esports star representing Sri Lanka could emerge from the university-level. This year’s tournament has showcased immense talent and dedication, and it’s thrilling to think that among these skilled athletes, we might find individuals who will elevate Sri Lanka’s presence on the global Esports stage.”, said Raveen Wijayatilake, the Founder of Gamer.LK and CEO of InGame Esports.
Having built on their collaboration since 2022, this year’s Championship was once again supported by SLT-MOBITEL, the leading National ICT Solutions Provider, reinforcing its position as the title sponsor. SLT-MOBITEL continues to be a pioneer in advancing digital entertainment and Esports in Sri Lanka, providing a range of specialized products designed to cater to the gaming community.
“We are immensely proud to have been the title partner for this year’s championship. It was exhilarating to witness the level of skill and competition displayed by all participants, especially the remarkable performance of SLIIT. We congratulate all the winners of this year’s championship. Our commitment to Esports in Sri Lanka remains strong, and we are excited to continue empowering gamers with SLT-MOBITEL’s cutting-edge fibre technology, offering the fastest broadband connectivity and specialised gaming and Esports packages. These initiatives are not just about enhancing gaming experiences but also about nurturing the local Esports community and opening up new possibilities for gamers.” stated Prabhath Dahanayake, Chief Marketing Officer of SLT-MOBITEL.
Commercial Bank was the Banking Partner for the event, coming forward to support the event through its Youth Savings account Vibe. Commercial Bank Vibe is a youth account with unique benefits, designed for the youth who live beyond boundaries.
ViewSonic Gaming was the event’s official Gaming Monitor partner. ViewSonic is a leading global provider of visual solutions and conducts business in over 100 countries worldwide. Having been active over the last three decades, most of today’s Esports athletes started their journeys on a ViewSonic Monitor. ViewSonic Gaming, carries this legacy forward with its commitment to providing high performance gaming display solutions for both casual gamers and hardcore Esports athletes.
The Championship is set to return for its ninth edition in 2024.
Gamer.LK, Sri Lanka’s leading Gaming & Esports Agency, has once again demonstrated its prowess in the digital realm by clinching a Bronze Award at the esteemed Effie Awards Sri Lanka 2023. This accolade celebrates their remarkable execution of ViewSonic Gaming’s innovative Metaverse launch, a pioneering venture in South Asia.
The Effie Awards, renowned globally as the pinnacle of excellence in marketing, celebrate campaigns that significantly contribute to a brand’s success. Hosted by the Sri Lanka Institute of Marketing (SLIM), the Effies acknowledges the transformative power of creativity in achieving tangible business results.
Gamer.LK’s triumph at the Effie Awards was marked by the receipt of a Bronze Award in the General Specialties – Brand Experience category. The award exemplifies Gamer.LK’s dedication to advancing innovation in digital marketing, while staying true to their roots in providing Esports experiences in Sri Lanka and across South Asia.
ViewSonic Gaming, in collaboration with Gamer.LK, embraced emerging technologies to introduce Sri Lanka’s inaugural Metaverse experience. Capitalizing on the global Metaverse trend, the campaign extended its reach beyond traditional physical events, considering the escalating costs of event hosting, and offered audiences an immersive brand journey through engaging and diverse interactions. The incorporation of an influencer campaign further amplified the impact, with the Metaverse launch garnering successful viewership to the livestream.
Raveen Wijayatilake, Founder & CEO of Gamer.LK and InGame Esports, expressed his excitement about the recognition, stating, “This recognition is a testament to our team’s relentless pursuit of excellence. We’ve consistently strived to evolve in the marketing solutions domain, and these awards are a resounding endorsement of our team’s creativity and commitment to harnessing the potential of gamers and Esports. We’re excited to continue breaking new ground in this field.”
After multiples wins in SLIM Digis 2.3, Dragons of Asia and now the Effies, Gamer.LK’s ability to be creative and achieve business and brand objectives has put them in a position as a trailblazer in the gaming, Esports and digital marketing industries, consistently delivering exceptional results for their clients. This Effie Award adds another accolade to the company’s growing list of achievements and further establishes their commitment to excellence in digital marketing.
Gamer.LK, a pioneering Gaming & Esports Agency, showcases double award wins at the prestigious Dragons of Asia awards. The agency earned the Bronze Award for its outstanding work on the “Dialog – SLESA All Island Free Fire Championship” campaign, a collaborative effort with the Sri Lanka Esports Association (SLESA) and Dialog. Additionally, Gamer.LK clinched a Black Award (Merit) for its groundbreaking “ViewSonic Gaming South Asia Metaverse Launch” campaign, executed in partnership with ViewSonic Gaming Sri Lanka.
The Dragons of Asia awards, renowned for recognising excellence in marketing campaigns across the Asia-Pacific region, witnessed Gamer.LK standing out for its innovative and impactful strategies.
Raveen Wijayatilake, CEO of Gamer.LK, expressed his gratitude, stating, “We are truly honored to receive these prestigious awards at the Dragons of Asia. This recognition is a testament to the hard work and dedication of the entire Gamer.LK team. Winning in two categories is a first for our company, and it reinforces our commitment to pushing the boundaries of creativity and excellence in the gaming and Esports industry.”
The collaboration between Gamer.LK and ViewSonic Gaming marked the initiation of the first-ever South Asian metaverse. Timed strategically to capitalise on the Metaverse trend of 2022, the campaign targeted gaming enthusiasts in Bangladesh, Myanmar, and Sri Lanka. An influencer marketing strategy was employed, incorporating non-fungible token (NFT) avatars for key gaming influencers, adding a unique and personalised touch to the outreach.
The campaign achieved noteworthy success, boasting an impressive reach and extensive media coverage. This accomplishment not only demonstrated Gamer.LK’s adept understanding of the Metaverse trend but also highlighted their deep engagement with the gaming community.
The collaboration between SLESA, Dialog, and Gamer.LK for the “Dialog – SLESA All Island Free Fire Championship” showcased a remarkable achievement in the Esports and gaming landscape. Leveraging Gamer.LK’s strategic insights and the positioning of SLESA and Dialog, the tournament reached every district in Sri Lanka. Despite working within budget constraints, the event garnered significant attention and participation.
Gamer.LK continues to establish itself as a leader in the gaming and Esports marketing sector. The Dragons of Asia awards are a testament to their innovative and impactful campaigns, resonating not only within the gaming community but also with a broader audience.
Gamer.LK, the industry-leading Gaming & Esports Agency in Sri Lanka has once again received accolades at the prestigious SLIM Digis 2.3 Awards organised by the Sri Lanka Institute of Marketing (SLIM) by securing two bronze awards.
The company was awarded the “Cross Digital Platform Integration” bronze award for the execution of the campaign for the All-Island Free Fire Championship which is conducted for the Sri Lanka Esports Association and also received the “Best Use of Experiential Digital Marketing” bronze award for the Viewsonic Gaming Metaverse Launch it executed for Viewsonic Gaming.
The All-Island Free Fire Championship organised by the Sri Lanka Esports Association was the first inter-district Esports event and the largest event for the game Free Fire held in Sri Lanka. Through Gamer.LK’s carefully implemented strategy, the event penetrated the entire gamer ecosystem by integrating a robust Esports tournament, digital platforms, influencers, and traditional media seamlessly, eventually showcasing exceptional visibility and adoption for the new sport. The campaign’s success in changing societal attitudes, engaging diverse demographics, and achieving remarkable results within modest budget constraints exemplifies outstanding digital marketing expertise.
Gamer.LK worked with ViewSonic Gaming who wished to enter the Sri Lankan gaming monitor market and connect with gamers at every tier of the gaming and Esports ecosystem in the country. Using its experience of building a successful gaming brand by leveraging the use of social media, Gamer.LK crafted a well executed social media strategy which also utilised its extensive network of Esports, gaming influencers and streamers to execute a virtual launch ceremony within its metaverse platform. Gamer.LK’s IGE Metaverse platform is a pioneering, award-winning experiential platform that has set a new standard for interactive brand experiences and engagements in South Asia.
“We are excited to continue our winning streak and showcase the value that Gaming & Esports brings as a channel for effectively engaging with a traditionally hard to reach audience. We are grateful for all our clients who share our vision and believe in our expertise in connecting brands to the gaming audience for over a decade. We continue on our journey in leading the way as the leading Esports agency in South Asia and let our work speak for ourselves through such accomplishments.” said Raveen Wijayatilake, Founder & CEO of Gamer.LK and InGame Esports.
The SLIM DIGIS is organised by Sri Lanka Institute of Marketing (SLIM) and acknowledges Sri Lanka’s best digital marketing efforts, creativity, and expertise. The SLIM DIGIS is one of Sri Lanka’s most prominent awards programs, recognising innovation and excellence in digital marketing.
Gamer.LK, an industry-leading Gaming & Esports Agency based in Sri Lanka, has emerged triumphant at the National Best Quality Software Awards (NBQSA), securing two significant awards in the Consumer – Media & Entertainment category. The company has been awarded Gold for their InGame Esports Metaverse platform and Bronze for their innovative Cricket Sixes mobile game. Additionally, their achievements at NBQSA have also made them eligible for a nomination at the Asia Pacific ICT Awards (APICTA) held in Hong Kong this year.
Gamer.LK’s IGE Metaverse platform is a pioneering experiential platform that has set a new standard for interactive brand experiences and engagements. Developed by Gamer.LK’s technology division, this platform allowed the global tech giant ViewSonic to launch its latest gaming monitors and display products in Bangladesh, Sri Lanka and Myanmar. More than 40 influential gaming and tech personalities from South Asia took part in this virtual event, representing themselves as custom avatars through non-fungible tokens (NFTs). The secure platform ensured a seamless and immersive experience for all attendees, signalling a transformative potential for metaverse engagements in the tech and gaming industries in South Asia.
Cricket Sixes is developed in-house by the Gamer.LK team and is poised to revolutionise competitive mobile gaming in South Asia. Built with competitive Esports in mind, this mobile game offers a unique Cricket experience, focusing on a dynamic two-over batting and bowling challenge. The game’s distinctive optimised graphics make it accessible to a broad demographic of device users. Cricket Sixes caters to individuals of all skill levels, whether they are seasoned Cricket fanatics or casual gamers. The game’s intuitive controls and simplified mechanics ensure an engaging experience. However, it is being positioned as a mobile Esports title, allowing gamers to compete in tournaments organised by Gamer.LK.
The National Best Quality Software Awards (NBQSA), conducted in Sri Lanka by the Sri Lankan section of the BCS The Chartered Institute for IT, has recognized outstanding achievements in the field of ICT for years. This competition not only highlights local excellence but also aims to elevate the standards and quality of ICT products and services to compete on an international level.
Gamer.LK, a part of InGame Esports, is South Asia’s holistic Gaming and Esports Agency with more than 15 years of experience organising and promoting Esports in the region. In addition to these accolades, Gamer.LK clinched the prestigious Grand Prix Gold Award for ‘Best Digital Marketing Campaign’ at the SLIM DIGIS in 2022. Gamer.LK is the first Esports company in Sri Lanka, which was recently certified and awarded one of 2023’s Great Places to Work (GPTW) awards, making it also the first Esports company in Sri Lanka to receive the award. Since its founding, Gamer.LK has actively worked towards the growth of the Esports industry in Sri Lanka and the wider South Asian region.