web analytics
Nissan dives into esports with two new partnerships

Nissan dives into esports with two new partnerships

Japanese carmaker Nissan announced in a press release that they have launched the beginning of their esports endeavors. More specifically, the automotive company will be the new jersey sponsor of both FaZe and OpTic Gaming.

Nissan are clearly trying to tap into the young audience flocking under the banner of esports. According to data from Newzoo, YouTube and Twitch, esports viewership numbers exceed by far those who watch more traditional media such as HBO, Netflix and ESPN. Esports fans are a desirable customer base – they have proven to be loyal and have serious spending power. Furthermore, let’s not forget they already like cars: racing game esports is a serious part of the industry.

Original article can be found on www.esports.com

What is Esports? [2019 Edition]

What is Esports? [2019 Edition]

What is Esports?

Esports is short for electronic sports. It is basically a sports branch. Esports has all the elements of traditional sports such as competition, tactics and strategies, mental aspect, tournaments, TV (stream) coverage, prize money and so forth. Just like traditional sports have different disciplines, Esports have different video games. Let’s say that each game represents a different Esports discipline. In laymen terms, the National Football League (NFL) is a sports league, just like the League of Legends Championship Series (LCS) is an esports league. Football is a sport, and League of Legends is a game in esports.

Moreover, professional esports players are those who had been playing video games and decided to turn pro and put their effort into mastering the game skills.

Original article can be found on www.gamelife.com

Twitch Analysis for April 2019

Twitch Analysis for April 2019

As April came to an end, this gives us opportunity to summarize the results of the fourth month of spring. Today we will tell you about the behavior of Twitch.tv audience as compared to the previous results, as well as about the respective impact on the popularity of categories.

Qualifiers for the upcoming Fortnite World Cup allowed the game to return to the first spot of the ranking. Many popular streamers (such as TFue) broadcasted their journey to the main event of the year. At the same time, a temporary absence of events on the professional League of Legends scene (due to preparation for the Mid-Season Invitational) became an additional bonus for the shooter.

Original article can be found on estnn.com

Dota 2’s Battle Pass Released, Crowdfunding Begins for TI 2019

Dota 2’s Battle Pass Released, Crowdfunding Begins for TI 2019

The crowdfunding for the 2019 edition of The International has begun with the release of the new Battle Pass. Check out some of the coolest cosmetics and features on offer from Valve this year.

Dota 2’s The International is set for another rousing year of crowdfunding and cosmetic releases all culminating in what promises to be one of the most competitive years of the tournament yet. This year’s Battle Pass has been released and retails for $9.99, with 25% of the proceeds crowdfunding The International’s prize pool, which is set at $1.6 million to start by Valve.

You are able to purchase levels for your battle pass at the following rates:

Dota 2 battlepass levels
 

Original article can be found on news.unikrn.com

Blizzard’s biggest event is back and better than before!

Blizzard’s biggest event is back and better than before!

Blizzcon, the most prestigious and biggest Blizzard event of the year is coming back around! As every year, Blizzcon is taking place in November – specifically, on November 1st and 2nd. Again, as always, the whole deal is going down at the Anaheim Convention Center, or rather the Blizzard Arena in Los Angeles, California.

Now, if you want to grab tickets for the event you can do so pretty soon – they go on sale on May 4th, and they do tend to sell out somewhat quickly, so if you want to go, you should plan your trip soon! As was the case last year, you’ll be able to buy virtual tickets as well – although you’ll miss out on the goodie bags, you can watch panels and the like online, and you also get some DLC – last year, an exclusive Overwatch-skin for Sombra was available with the pass.

Original article can be found on www.esports.net

Esports is a massive, profitable and still-growing industry

Esports is a massive, profitable and still-growing industry

Once a niche market, esports is becoming a global phenomenon. Estimates are that it will become a billion-dollar industry this year with the potential to grow massively beyond that in the coming years. Indeed, China is already reporting that it expects to have an esports industry worth billions within the next few years alone.

Given those numbers and the capacity remaining for growth, it is abundantly clear that these big businesses want to claim a slice of the financial bonanza pie. That may sound somewhat callous, but there is no doubt that if esports were not likely to be significantly profitable, then these companies seeking to invest would be far less enthusiastic.

However, the benefits of this will be felt within the esports community in a number of ways. Prize money at tournaments can increase markedly as a result of a sponsorship deal with a big company, furthermore, having that name linked with the tournament can also significantly raise its profile, thus attracting potential other investors.

Original article can be found on esportsbets.com