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SLT signs on as Title Sponsor for Women’s Cyber Games 2019

SLT signs on as Title Sponsor for Women’s Cyber Games 2019

Sri Lanka’s premier telecommunication provider Sri Lanka Telecom (SLT) has signed on as the title sponsor of the inaugural Women’s Cyber Games Esports championship organised by Gamer.LK. SLT shares Gamer.LK’s vision of empowering female Esports athletes in Sri Lanka, and providing a stable tournament platform for them to compete in. The SLT eSports Women’s Cyber Games will feature a Rs. 100,00 prize pool, awarded across the top 8 performers.

The SLT eSports Women’s Cyber Games will be played on a network backbone powered exclusively by Sri Lanka’s Number 1 broadband network – SLT Broadband, famous for its low latency, dedicated and reliable connectivity which is compulsory for Esports and gaming. Showcasing speeds of over 100Mbps and optimized packet routing paths, gamers will receive an unparalleled broadband experience at the event.

The event will take place on the 20th and 21st of April at the Colombo City Centre.

Website: https://gamer.lk/womens
Facebook event: https://www.facebook.com/events/794580530901476

Gamer.LK launches Sri Lanka’s first dedicated Esports Studio

Gamer.LK launches Sri Lanka’s first dedicated Esports Studio

Gamer.LK, Sri Lanka’s Esports and Competitive Video Game organisation launched the first dedicated Esports Studio in the country. Gamer.LK has been promoting Esports since 2007, which is now considered the fastest growing sport in Sri Lanka. Gamer.LK organises the largest Esports, PC and Mobile Gaming events in the country, and the launch of the Esports Studio marks Gamer.LK’s expansion into video content creation catering to an estimated 3,000,000 video game enthusiasts in Sri Lanka.

With the new Studio, Gamer.LK will be conducting daily live streams featuring Sri Lanka’s top Esports athletes as well as original video programming. This content will be watchable online on facebook, Youtube, twitch.tv and Mixer to a 18-35 millennial age demographic that is increasingly shifting their video consumption to online platforms and away from television.

Sri Lanka has a large population of video game enthusiasts and we will be filling a void in dedicated video gaming and Esports video content targeted to the local market with our Esports Studio. Sri Lankan millennials are no longer watching television, and we expect our online channels to be their go-to source for content that they’re passionate about.” said Raveen Wijayatilake, CEO of Gamer.LK.

In the coming months, Gamer.LK plans to ramp up their video content efforts to run 24/7 video programming for this audience, and has built a passionate Esports content team in order to reach this goal.

Gamer.LK recently completed their first round of funding with Bluestone Capital, a venture capital firm lead by Ajit Gunewardene, former deputy-chairman of John Keells Holdings.

Gamer.LK announces Women’s Esports tournament to promote Esports amongst female gamers

Gamer.LK announces Women’s Esports tournament to promote Esports amongst female gamers

Gamer.LK has been promoting Esports in Sri Lanka since 2007, and a consistent fact has been that tournaments are dominated by male participants – both in numbers and performance. Over the years, Gamer.LK has established that this is purely due to a cultural perception of Video Games and Esports and not a physical or mental constraint on the part of the different genders. 2015 marked the year that Gamer.LK started women’s brackets at Sri Lanka’s largest Esports event – the Sri Lanka Cyber Games. Since then, female participation has grown to over 160 athletes in 2018.

This year Gamer.LK takes the next step in female Esports athlete empowerment with a dedicated Women’s championship – the SLT eSports Women’s Cyber Games to be held on the 20th and 21st April at the Colombo City Center.

Women’s Esports Ambassador

This year Ornella Gunesekera joins us as the Women’s Esports Ambassador. As ambassador, she will be promoting Esports as a sport for women and helping Gamer.LK shape perceptions about Esports. Ornella Gunesekera is Miss Universe Sri Lanka 2018 winner, and is a gamer herself.

Tournament format

The tournament includes 5 game titles that every participant will take part in. The performance at each game title will award a number of points towards the player, and the top 8 players will qualify for the Grand Finals held the following day. The top 8 players will then battle it out for a ranking where the Rs. 100,000 prize pool will be distributed according to rank.

  • eRacer
  • Mortal Kombat XL
  • Call of Duty 4
  • Subway Surfers
  • Mario Kart

Take part

To register and for more information visit https://gamer.lk/womens

Facebook event: https://www.facebook.com/events/794580530901476

 

BMW signs with Esports team Cloud9 in their first step into team sponsorship

BMW signs with Esports team Cloud9 in their first step into team sponsorship

Cloud9 has signed automotive maker BMW to a sponsorship deal, the team announced via Twitter on Friday.

The deal marks the automaker’s first team sponsorship to date. BMW previously did a single-event sponsorship for the 2017 EU League of Legends (LoL) Championship Series Summer Finals in Paris. For that event, BMW produced a series of videos with Unicorns of Love.

Cloud9 revealed the partnership with an image showing six organization employees and players—including CEO Jack Etienne, as well as a cosplay-wearing Zachary “Sneaky” Scuderi from its LoL team—posing in front of a BMW car along with the phrase, “It’s character that drives performance.” In a subsequent tweet, Etienne said that Cloud9 had just shot a series of commercials for BMW.

Dialog works with Gamer.LK to include Esports in annual desk calendar

Dialog works with Gamer.LK to include Esports in annual desk calendar

A sign of the times – with Gamer.LK’s consistent promotion of the sport, Esports has secured the position of fastest growing sport in Sri Lanka. We have another milestone to kick-off the year – the inclusion of the sport in Dialog’s annual desk calendar where we’ve got a May 2019 spot! Gamer.LK worked with the League of Legends national team who represented the country at both the Asian Games and the Esports World Cup in 2018 to showcase a typical Esports gaming setup, with high end gaming peripherals and portraying the electric atmosphere of an Esports match.

Dialog is a strong proponent and a prolific promoter of sports in the country, powering many sportsmen and women to achieve their goals. The 2019 Dialog Calendar is a reflection of their passion, determination and resilience in moments of excellence.

Seen in the picture are Achintha “Nightmare” Konara, Ashik “ASH” Saleeth and Shalitha “Acelord” Chandraratne. Hilal “Dew” Jismy and Akthar “Blueakthar” Hafeez also contributed to the shoot. 

This years Dialog calendar mixes Augmented Reality (AR) concepts where users can use their smartphone to get further details about specific dates on the calendar. For more information on the calendar visit https://www.dialog.lk/calendar