by admin | Feb 13, 2025 | Esports news
The Sri Lanka Esports Association (SLESA), the officially recognised governing body for Esports in Sri Lanka by the Ministry of Youth and Sports, recently held its Annual General Meeting (AGM) at the National Olympic Committee Auditorium. The AGM marks the beginning of a new term for Sri Lanka Esports, bringing together all its members to review progress and elect the leadership for the upcoming term, featuring a mix of continuity and fresh perspectives. It also served as a platform for members to discuss and share their thoughts on the way forward for the sport’s continued development and professionalisation.
Nominations were called in advance for the Executive Committee, and elections of new and returning members to key positions. Raveen Wijayatilake was re-elected as President, with Dinuka Ratnayake stepping into the role of Vice President. Ramesh Liyanage and Vikum Jayasekera retained their positions as Secretary and Treasurer, respectively, while Chathra Jayasekera continued as Assistant Secretary. Ashen Dion Nanayakkara was elected as Media Secretary, Gavin Moragoda as Assistant Media Secretary, and Kamith Lakmal as Chairperson of the Clan Committee.
The AGM also reviewed the past year’s achievements, highlighting the ongoing efforts to advance Esports in Sri Lanka to new heights. Significant progress has been made toward providing athletes with salaries and national colours, aligning Esports with the standards of traditional sports and advancing it on its journey toward becoming a fully professional sport in the country. SLESA reaffirmed its commitment to establishing a robust and sustainable framework for the sport, ensuring its growth responsibly.
The upcoming term is expected to be an exciting period for Sri Lanka Esports, with Esports included in several international events on the horizon. These include the Olympic Esports Games, the Asian Games, the Asian Youth Games, the International Esports Federation (IESF) World Esports Championship, and the Global Esports Federation (GEF) Global Esports Games. These events will provide a platform for Sri Lankan athletes to showcase their skills on a global stage, further strengthening the country’s presence in the international Esports arena.
SLESA comprises seven full-member organisations, namely Gamer.LK, Maximum Esports, Noob Alliance, Phoenix Gaming, Tech Morph, Wolfgang Esports, and Xiphos Esports. Additionally, its membership includes six associate organisations: Alpha Esports, Immortal Esports, iPlay, LVG eSports, Play Arena, and Yakuza Esports. Together, these members form the backbone of Sri Lanka’s Esports ecosystem, working collaboratively to drive the sport forward. A key point of discussion at the AGM was opening SLESA to more Esports organisations within the nation, providing them structure and support – strengthening the nation’s position on the sport’s global stage.
Dialog Axiata PLC has been instrumental in supporting the nation’s competitive gaming scene. As the title sponsor of Sri Lanka’s National Esports Teams, Dialog’s commitment to the growth of Esports has helped elevate the sport’s recognition and professionalism in the country, strengthening its presence on the global stage. As the strategic partner of Sri Lanka Esports, Gamer.LK continues to play a pivotal role as a key enabler of Sri Lanka’s Esports ecosystem, in supporting the association’s initiatives and events, bringing over 18 years of experience, a global network of partners, and a strong reputation to ensure their success and sustained growth.
For the latest updates on Esports in Sri Lanka, follow Sri Lanka Esports on Facebook (@srilankaesports) and Instagram (@srilankaesports).
With strong leadership and a clear vision, Sri Lanka Esports is poised to reach new heights, paving the way for a promising future for Esports in the country and inspiring the next generation of Esports athletes to carry the sport forward.
The newly elected Executive Committee of Sri Lanka Esports for 2025/26 at the Annual General Meeting held recently. Chathra Jayasekera (Assistant Secretary), Vikum Jayasekera (Treasurer), Raveen Wijayatilake (President), Ramesh Liyanage (Secretary), Ashen Dion Nanayakkara (Media Secretary), Kamith Lakmal (Chairperson of the Clan Committee) posing for a photograph
by admin | Mar 11, 2024 | Tips
සාදරෙන් පිළිගන්නවා Free Fire ලෝකයට! ඔයා දක්ෂ Esports player කෙනෙක් හෝ අලුත් player කෙනෙක් වුනත්, තරඟකාරී Free Fire ලෝකයේ සුපිරි වැඩ්ඩෙක් වෙන්න ඔයාත් කැමති නම් මෙන්න මේ Guide එක follow කරන්න. ඔයාටත් ඉක්මනින්ම Free Fire pro කෙනෙක් වෙන්න පුළුවන්.
1. නිවැරදි Landing Spot එක තෝරාගන්න
– තරගයේ ජයග්‍රහණය ලබාගැනීම සදහා ඔයා නිවැරදි Landing Spot එකක් ලබාගත යුතුය. Loot සදහා ස්ථාන සොයාගැනීම, ජනාකීර්ණ ප්‍රදේශ මග හැරීම සහ ඔයාට පහසුවෙන්ම බේරීමට ඇති අවස්ථා වැඩි කරගන්නට උත්සාහ කරන්න.
2. හොඳම Weapon Loadout එක තෝරාගමු
– Free Fire හි ඕනෑම Weapon එකක් භාවිතා කර ඔයාගේ ශක්තීන් සහ දුර්වලතා තේරුම්ගන්න, ඔයාගේ සැබෑ හැකියාව පෙන්වන්න. ඔයාගේ playstyle එකට අනුව, අවශ්‍ය Weapons ලබාගෙන, ඕනෑම අවස්ථාවකට සුදානමින් ඉන්න. close-quarters combats වලදී හෝ long-range engagements වලදී ඔබට උවමනා සියලුම දේ ලබාගන්න පුළුවන්.
3. Movement එක සහ Cover Master කරන්න
– Free Fire හි ඔයාගේ enemiesලව අභිබවා යාම ගොඩක් වැදගත්. ඔයාව අභියෝගාත්මක ඉලක්කයක් බවට පත් කර ගැනීමට, slide jumps සහ strafing වගේ advanced movement techniques ගැන සොයා බලන්න. මීට අමතරව, අවට පරිසරය ඔයාගේ වාසියට හරවා ගැනීම සහ enemy fire එක අවම කරගන්න cover කිරීම ගැන ඔයා සොයා බලන්න ඕනේ.
4. Safe Zone එකේ කොහොමද survive වෙන්නේ?
– play zone එක සීමා වන විට, හැඩගැසීමේ හැකියාව ප්‍රධාන වෙනවා. උපාය මාර්ගිකව ඔයාව ස්ථානගත කරන්නේ කොහොමද කියලා ඉගෙන ගන්න, මිළඟ ආරක්ෂිත කලාපය ගැන සිතා බලන්න සහ effective rotations ක්‍රියාත්මක කරන්න. Game එක තුළ පසුවට මුහුණ දෙන අභියෝග සදහා තම කුසලතා පමණක් නොව, එහි evolving battlefield dynamics ගැන ද තමන් තේරුම් ගත යුතුයි.
5. ඔයාගේ character එකේ abilities හරියට පාවිච්චි කරන්න
– Free Fire හි සිටින ඕනෑම character එකකට සුවිශේෂී හැකියාවක් තියෙනවා. ඔයාගේ හැකියාවන් හෙළි කරගැනීමෙන් සහ synergies නිරීක්ෂණය කිරීමෙන් ඔයාට වාසියක් ලබාගන්න පුළුවන්. ඔයා offensive හෝ defensive play එකකට කැමති නම්, ඔයාගේ කුසලතා අනුව ඔයාට චරිතයක් ලබා දී ඇත.
මේ උපදෙස් සමඟ දැන් ඔයාට Free Fire battleground එකට සුදානම් වෙන්න පුළුවන්. මතක තබාගන්න, මේ strategies භාවිතා කරමින්, අලුත් වෙන landscape එකකට හැඩ ගැහිලා Free Fire ලෝකයේ සුපිරි player කෙනෙක් වෙන්න! Ingame.gg වෙත පිවිස, Free Fire tournaments සහ තවත් තොරතුරු දැනගන්න. Gaming ලෝකයේ ඔයාගේ ඉඳිරි ගමනට අපෙන් සුභ පැතුම්!
by admin | Mar 7, 2024 | News
The Cricket Game By Gamer.LK That Won A National Award In Sri Lanka
Gamer.LK, Sri Lanka’s leading Esports and digital entertainment powerhouse, recently announced the launch of its original mobile game, ‘Cricket Sixes’. Developed in-house, Cricket Sixes aims to shake up the mobile cricket gaming landscape in South Asia, offering a unique, competitive experience designed for both casual and hardcore gamers.
Cricket Sixes which combines the thrill of cricket with the accessibility of mobile gaming, marks Gamer.LK’s venture into game development. With over 15 years of experience in the Esports industry, Gamer.LK has leveraged its knowledge to create a mobile cricket game that stands out from the competition.
Cricket Sixes boasts a unique gameplay structure, offering a thrilling two-over challenge where players must bat and bowl within a limited timeframe, providing an intense and dynamic gameplay experience. With intuitive swipe, touch, and tap controls, the game ensures a seamless experience for players across all skill levels. For a touch of realism, the game incorporates motion-captured batting animations. The distinctive low-poly aesthetic ensures smooth performance across all mobile devices, prioritizing inclusivity for players regardless of device specifications.
The game’s customisation options allow players to personalise their character with various in-game items such as bats, helmets and other equipment. In addition, Cricket Sixes also offers a unique platform for sponsors and brands, with opportunities to integrate their branding seamlessly within the game’s environment through stadium branding and more. The game has already made waves in promotional events, including the Lanka Premier League auction campaign and the National Olympic Day celebration, showcasing its versatility and engagement potential.
The game is designed to be Esports-ready, featuring a dedicated spectator mode for thrilling tournament broadcasts. Gamer.LK has already showcased the title’s Esports potential by including it in some of its recent events. The game received prestigious recognition, earning the Bronze award at the National ICT Awards (NBQSA) 2023.
Cricket Sixes is currently available for download only on the Google Play Store from cricketsixesgame.com.
-
-
Gamer.LK has already showcased the title’s Esports potential by including it in some of its recent events
-
-
With intuitive swipe, touch, and tap controls, the game ensures a seamless experience for players across all skill levels
-
-
Cricket Sixes combines the thrill of cricket with the accessibility of mobile gaming
by admin | Jan 16, 2024 | News
A launchpad for local talent to reach PMSL 2024
Gamer.LK, Sri Lanka’s leading Esports and Video Games agency, proudly announces the launch of its PUBG MOBILE IGE Masters tournament, a new and exciting event in the South Asian Esports scene. Organised through its global brand InGame Esports, the event will be held as two distinct tournaments for South Asia and Pakistan, each featuring a prize pool of USD 3,000.
The event is also a crucial stepping stone towards the prestigious 2024 PUBG Mobile Super League (PMSL) Qualifier with three coveted slots up for grabs from each tournament, making it especially significant for Sri Lankan PUBG MOBILE teams to compete at an international level. Over 1,000 PUBG MOBILE teams from across South Asia have registered to take part in the IGE Masters tournament.
The PUBG MOBILE IGE Masters: South Asia welcomes teams from across the region, including Nepal, Mongolia, Sri Lanka, Bhutan, the Maldives, and beyond. The tournament features country qualifiers for Nepal and Mongolia, while teams from Sri Lanka and other nations battle it out in a South Asia Wild-card qualifier. This stage is crucial for Sri Lankan teams, offering them a unique platform to showcase their skills and battle for a spot in the South Asia finals. The tournament will advance 6 teams each from Nepal and Mongolia, and 4 teams from the Wild-card qualifier to these finals. PUBG MOBILE IGE Masters: Pakistan stands as its own tournament offering Pakistan’s finest PUBG MOBILE teams a chance to make their mark and pursue global recognition.
Raveen Wijayatilake, CEO of Gamer.LK & InGame Esports, expressed his enthusiasm for this new venture, stating, “We are incredibly excited to launch the PUBG MOBILE IGE Masters tournament series. This series represents a significant milestone in our ongoing efforts to create platforms that elevate the gaming experience and provide opportunities for gamers to showcase their talents on a larger stage. The IGE Masters Tournament is a testament to our commitment to the growth and development of Esports in South Asia.”
Through its initiatives such as the Community Series and the Contenders Series, InGame Esports continues to champion the growth of Esports talent in the region. The launch of this Masters tournament series marks a new chapter for Gamer.LK and promises a new era for gamers in Sri Lanka to use this platform to springboard themselves onto the international stage.
Event updates, tournament livestreams and more information will be released on the Gamer.LK socials on Facebook @gamerlk and on Instagram @gamer.lk.
by admin | Jan 8, 2024 | News
InGame Esports, the global brand of the trailblazing Games & Esports organisation in Sri Lanka, Gamer.LK has once again collaborated with Tencent Games to deliver an immersive documentary experience, “LVL 100,” celebrating the one-year anniversary of PUBG MOBILE’s innovative game mode, World of Wonder.
The documentary, which explores the creative sub-culture within World of Wonder, takes viewers on a journey across three distinct locations—Nepal, Pakistan, and Sri Lanka. Gamer.LK successfully managed the video production across these diverse settings, showcasing the agency’s commitment to delivering high-quality content across borders.
Notably, Gamer.LK ensured that all footage captured in Nepal, Pakistan, and Sri Lanka were seamlessly translated before entering the editing phase, emphasizing the agency’s dedication to linguistic and cultural accuracy in storytelling.
Reflecting on this important achievement, Raveen Wijayatilake, CEO of Gamer.LK and InGame Esports said, “As a Sri Lankan company, we are pleased to work with a global behemoth like Tencent Games on remarkably exciting projects. By bridging different cultural and regional boundaries, our team was able to bring to life a unique documentary, showcasing our dedication and staying true to our commitment for excellence.”
This collaboration marks the second time PUBG MOBILE has entrusted InGame Esports, Gamer.LK’s global brand with the creation of a documentary. In 2021, the two entities joined forces to produce “PUBG MOBILE Dreamers,” a series shedding light on Esports athletes in the Mongolian and Nepali PUBG MOBILE scene. The success of this partnership led to the creation of other innovative projects, including the “Fan Chat” entertainment segment.
The “Fan Chat” segment has become a staple in professional PUBG MOBILE leagues, offering a unique blend of gossip, news, and memes from the gaming community. Hosted simultaneously in Nepal, Pakistan, and Mongolia during the PUBG MOBILE Pro Leagues and PUBG MOBILE Global Championship 2022, “Fan Chat” has become a bridge connecting Esports enthusiasts across the South Asian region.
The growing relationship between Gamer.LK and PUBG MOBILE reflects a synergistic partnership that continues to evolve and thrive over time. Both entities share a commitment to fostering the Esports and gaming ecosystem, evident in the success of past collaborations and the anticipation surrounding “LVL 100.”
Gamer.LK’s’ ability to seamlessly navigate cultural nuances, coupled with PUBG MOBILE’s dedication to pushing the boundaries of Esports storytelling, has resulted in a powerful synergy that elevates the gaming experience for fans worldwide. As the Esports landscape continues to expand, this dynamic collaboration promises even more groundbreaking content and experiences for the gaming community.
by admin | Dec 29, 2023 | News
Gamer.LK’s Inter-University Esports Championship, powered by SLT-MOBITEL and recognised as Sri Lanka’s top university level sporting event, ended on a triumphant note, with SLIIT securing the championship again.
The Championship was held in-person at the Trace Expert Cityy, where over 1,300 participants
from over 75 universities took part. Commercial Bank was the Banking Partner alongside ViewSonic Gaming as the Official Gaming Monitor for the event.
SLIIT claimed victory with a remarkable haul of 3 gold, 4 silver, and 3 bronze medals, while UCL stood out in a close second, showcasing strong competition with 2 gold, 1 silver, and 4 bronze medals. ICBT also made a notable impact, securing third place with 2 gold and 1 silver medal. Competitors from IIT, ESOFT, University of Moratuwa, Aquinas University College Colombo, NIBM, Java Institute for Advanced Technology, Edith Cowan University and the Sabaragamuwa University earned gold medals for their alma maters.
Esports in Sri Lanka, officially recognized as a sport by the Ministry of Youth and Sports in 2019, has witnessed a remarkable surge in popularity lately. This growing enthusiasm for Esports was underscored by its inclusion as a medal sport at the Asian Games 2022, highlighting its rising prominence.
“The passion and dedication displayed at this year’s tournament were truly inspiring. Witnessing SLIIT’s triumph and the spirited participation from all the other universities has been a testament to the growing significance of Esports at the university-level rivaling traditional sports. We are incredibly excited about the potential that the next international Esports star representing Sri Lanka could emerge from the university-level. This year’s tournament has showcased immense talent and dedication, and it’s thrilling to think that among these skilled athletes, we might find individuals who will elevate Sri Lanka’s presence on the global Esports stage.”, said Raveen Wijayatilake, the Founder of Gamer.LK and CEO of InGame Esports.
Having built on their collaboration since 2022, this year’s Championship was once again supported by SLT-MOBITEL, the leading National ICT Solutions Provider, reinforcing its position as the title sponsor. SLT-MOBITEL continues to be a pioneer in advancing digital entertainment and Esports in Sri Lanka, providing a range of specialized products designed to cater to the gaming community.
“We are immensely proud to have been the title partner for this year’s championship. It was exhilarating to witness the level of skill and competition displayed by all participants, especially the remarkable performance of SLIIT. We congratulate all the winners of this year’s championship. Our commitment to Esports in Sri Lanka remains strong, and we are excited to continue empowering gamers with SLT-MOBITEL’s cutting-edge fibre technology, offering the fastest broadband connectivity and specialised gaming and Esports packages. These initiatives are not just about enhancing gaming experiences but also about nurturing the local Esports community and opening up new possibilities for gamers.” stated Prabhath Dahanayake, Chief Marketing Officer of SLT-MOBITEL.
Commercial Bank was the Banking Partner for the event, coming forward to support the event through its Youth Savings account Vibe. Commercial Bank Vibe is a youth account with unique benefits, designed for the youth who live beyond boundaries.
ViewSonic Gaming was the event’s official Gaming Monitor partner. ViewSonic is a leading global provider of visual solutions and conducts business in over 100 countries worldwide. Having been active over the last three decades, most of today’s Esports athletes started their journeys on a ViewSonic Monitor. ViewSonic Gaming, carries this legacy forward with its commitment to providing high performance gaming display solutions for both casual gamers and hardcore Esports athletes.
The Championship is set to return for its ninth edition in 2024.
by admin | Dec 29, 2023 | News
Gamer.LK’s Inter-University Esports Championship, powered by SLT-MOBITEL and recognised as Sri Lanka’s top university level sporting event, ended on a triumphant note, with SLIIT securing the championship again.
The Championship was held in-person at the Trace Expert Cityy, where over 1,300 participants from over 75 universities took part. Commercial Bank was the Banking Partner alongside ViewSonic Gaming as the Official Gaming Monitor for the event.
SLIIT claimed victory with a remarkable haul of 3 gold, 4 silver, and 3 bronze medals, while UCL stood out in a close second, showcasing strong competition with 2 gold, 1 silver, and 4 bronze medals. ICBT also made a notable impact, securing third place with 2 gold and 1 silver medal. Competitors from IIT, ESOFT, University of Moratuwa, Aquinas University College Colombo, NIBM, Java Institute for Advanced Technology, Edith Cowan University and the Sabaragamuwa University earned gold medals for their alma maters.
Esports in Sri Lanka, officially recognized as a sport by the Ministry of Youth and Sports in 2019, has witnessed a remarkable surge in popularity lately. This growing enthusiasm for Esports was underscored by its inclusion as a medal sport at the Asian Games 2022, highlighting its rising prominence.
“The passion and dedication displayed at this year’s tournament were truly inspiring. Witnessing SLIIT’s triumph and the spirited participation from all the other universities has been a testament to the growing significance of Esports at the university-level rivaling traditional sports. We are incredibly excited about the potential that the next international Esports star representing Sri Lanka could emerge from the university-level. This year’s tournament has showcased immense talent and dedication, and it’s thrilling to think that among these skilled athletes, we might find individuals who will elevate Sri Lanka’s presence on the global Esports stage.”, said Raveen Wijayatilake, the Founder of Gamer.LK and CEO of InGame Esports.
Having built on their collaboration since 2022, this year’s Championship was once again supported by SLT-MOBITEL, the leading National ICT Solutions Provider, reinforcing its position as the title sponsor. SLT-MOBITEL continues to be a pioneer in advancing digital entertainment and Esports in Sri Lanka, providing a range of specialized products designed to cater to the gaming community.
“We are immensely proud to have been the title partner for this year’s championship. It was exhilarating to witness the level of skill and competition displayed by all participants, especially the remarkable performance of SLIIT. We congratulate all the winners of this year’s championship. Our commitment to Esports in Sri Lanka remains strong, and we are excited to continue empowering gamers with SLT-MOBITEL’s cutting-edge fibre technology, offering the fastest broadband connectivity and specialised gaming and Esports packages. These initiatives are not just about enhancing gaming experiences but also about nurturing the local Esports community and opening up new possibilities for gamers.” stated Prabhath Dahanayake, Chief Marketing Officer of SLT-MOBITEL.
Commercial Bank was the Banking Partner for the event, coming forward to support the event through its Youth Savings account Vibe. Commercial Bank Vibe is a youth account with unique benefits, designed for the youth who live beyond boundaries.
ViewSonic Gaming was the event’s official Gaming Monitor partner. ViewSonic is a leading global provider of visual solutions and conducts business in over 100 countries worldwide. Having been active over the last three decades, most of today’s Esports athletes started their journeys on a ViewSonic Monitor. ViewSonic Gaming, carries this legacy forward with its commitment to providing high performance gaming display solutions for both casual gamers and hardcore Esports athletes.
The Championship is set to return for its ninth edition in 2024.
by admin | Dec 20, 2023 | News
Gamer.LK, Sri Lanka’s leading Gaming & Esports Agency, has once again demonstrated its prowess in the digital realm by clinching a Bronze Award at the esteemed Effie Awards Sri Lanka 2023. This accolade celebrates their remarkable execution of ViewSonic Gaming’s innovative Metaverse launch, a pioneering venture in South Asia.
The Effie Awards, renowned globally as the pinnacle of excellence in marketing, celebrate campaigns that significantly contribute to a brand’s success. Hosted by the Sri Lanka Institute of Marketing (SLIM), the Effies acknowledges the transformative power of creativity in achieving tangible business results.
Gamer.LK’s triumph at the Effie Awards was marked by the receipt of a Bronze Award in the General Specialties – Brand Experience category. The award exemplifies Gamer.LK’s dedication to advancing innovation in digital marketing, while staying true to their roots in providing Esports experiences in Sri Lanka and across South Asia.
ViewSonic Gaming, in collaboration with Gamer.LK, embraced emerging technologies to introduce Sri Lanka’s inaugural Metaverse experience. Capitalizing on the global Metaverse trend, the campaign extended its reach beyond traditional physical events, considering the escalating costs of event hosting, and offered audiences an immersive brand journey through engaging and diverse interactions. The incorporation of an influencer campaign further amplified the impact, with the Metaverse launch garnering successful viewership to the livestream.
Raveen Wijayatilake, Founder & CEO of Gamer.LK and InGame Esports, expressed his excitement about the recognition, stating, “This recognition is a testament to our team’s relentless pursuit of excellence. We’ve consistently strived to evolve in the marketing solutions domain, and these awards are a resounding endorsement of our team’s creativity and commitment to harnessing the potential of gamers and Esports. We’re excited to continue breaking new ground in this field.”
After multiples wins in SLIM Digis 2.3, Dragons of Asia and now the Effies, Gamer.LK’s ability to be creative and achieve business and brand objectives has put them in a position as a trailblazer in the gaming, Esports and digital marketing industries, consistently delivering exceptional results for their clients. This Effie Award adds another accolade to the company’s growing list of achievements and further establishes their commitment to excellence in digital marketing.
by admin | Dec 15, 2023 | News
Gamer.LK, a pioneering Gaming & Esports Agency, showcases double award wins at the prestigious Dragons of Asia awards. The agency earned the Bronze Award for its outstanding work on the “Dialog – SLESA All Island Free Fire Championship” campaign, a collaborative effort with the Sri Lanka Esports Association (SLESA) and Dialog. Additionally, Gamer.LK clinched a Black Award (Merit) for its groundbreaking “ViewSonic Gaming South Asia Metaverse Launch” campaign, executed in partnership with ViewSonic Gaming Sri Lanka.
The Dragons of Asia awards, renowned for recognising excellence in marketing campaigns across the Asia-Pacific region, witnessed Gamer.LK standing out for its innovative and impactful strategies.
Raveen Wijayatilake, CEO of Gamer.LK, expressed his gratitude, stating, “We are truly honored to receive these prestigious awards at the Dragons of Asia. This recognition is a testament to the hard work and dedication of the entire Gamer.LK team. Winning in two categories is a first for our company, and it reinforces our commitment to pushing the boundaries of creativity and excellence in the gaming and Esports industry.”
The collaboration between Gamer.LK and ViewSonic Gaming marked the initiation of the first-ever South Asian metaverse. Timed strategically to capitalise on the Metaverse trend of 2022, the campaign targeted gaming enthusiasts in Bangladesh, Myanmar, and Sri Lanka. An influencer marketing strategy was employed, incorporating non-fungible token (NFT) avatars for key gaming influencers, adding a unique and personalised touch to the outreach.
The campaign achieved noteworthy success, boasting an impressive reach and extensive media coverage. This accomplishment not only demonstrated Gamer.LK’s adept understanding of the Metaverse trend but also highlighted their deep engagement with the gaming community.
The collaboration between SLESA, Dialog, and Gamer.LK for the “Dialog – SLESA All Island Free Fire Championship” showcased a remarkable achievement in the Esports and gaming landscape. Leveraging Gamer.LK’s strategic insights and the positioning of SLESA and Dialog, the tournament reached every district in Sri Lanka. Despite working within budget constraints, the event garnered significant attention and participation.
Gamer.LK continues to establish itself as a leader in the gaming and Esports marketing sector. The Dragons of Asia awards are a testament to their innovative and impactful campaigns, resonating not only within the gaming community but also with a broader audience.
by admin | Nov 28, 2023 | News
Gamer.LK, the industry-leading Gaming & Esports Agency in Sri Lanka has once again received accolades at the prestigious SLIM Digis 2.3 Awards organised by the Sri Lanka Institute of Marketing (SLIM) by securing two bronze awards.
The company was awarded the “Cross Digital Platform Integration” bronze award for the execution of the campaign for the All-Island Free Fire Championship which is conducted for the Sri Lanka Esports Association and also received the “Best Use of Experiential Digital Marketing” bronze award for the Viewsonic Gaming Metaverse Launch it executed for Viewsonic Gaming.
The All-Island Free Fire Championship organised by the Sri Lanka Esports Association was the first inter-district Esports event and the largest event for the game Free Fire held in Sri Lanka. Through Gamer.LK’s carefully implemented strategy, the event penetrated the entire gamer ecosystem by integrating a robust Esports tournament, digital platforms, influencers, and traditional media seamlessly, eventually showcasing exceptional visibility and adoption for the new sport. The campaign’s success in changing societal attitudes, engaging diverse demographics, and achieving remarkable results within modest budget constraints exemplifies outstanding digital marketing expertise.
Gamer.LK worked with ViewSonic Gaming who wished to enter the Sri Lankan gaming monitor market and connect with gamers at every tier of the gaming and Esports ecosystem in the country. Using its experience of building a successful gaming brand by leveraging the use of social media, Gamer.LK crafted a well executed social media strategy which also utilised its extensive network of Esports, gaming influencers and streamers to execute a virtual launch ceremony within its metaverse platform. Gamer.LK’s IGE Metaverse platform is a pioneering, award-winning experiential platform that has set a new standard for interactive brand experiences and engagements in South Asia.
“We are excited to continue our winning streak and showcase the value that Gaming & Esports brings as a channel for effectively engaging with a traditionally hard to reach audience. We are grateful for all our clients who share our vision and believe in our expertise in connecting brands to the gaming audience for over a decade. We continue on our journey in leading the way as the leading Esports agency in South Asia and let our work speak for ourselves through such accomplishments.” said Raveen Wijayatilake, Founder & CEO of Gamer.LK and InGame Esports.
The SLIM DIGIS is organised by Sri Lanka Institute of Marketing (SLIM) and acknowledges Sri Lanka’s best digital marketing efforts, creativity, and expertise. The SLIM DIGIS is one of Sri Lanka’s most prominent awards programs, recognising innovation and excellence in digital marketing.
