Gamer.LK, Sri Lanka’s Esports and Competitive Video Game organisation launched the first dedicated Esports Studio in the country. Gamer.LK has been promoting Esports since 2007, which is now considered the fastest growing sport in Sri Lanka. Gamer.LK organises the largest Esports, PC and Mobile Gaming events in the country, and the launch of the Esports Studio marks Gamer.LK’s expansion into video content creation catering to an estimated 3,000,000 video game enthusiasts in Sri Lanka.
With the new Studio, Gamer.LK will be conducting daily live streams featuring Sri Lanka’s top Esports athletes as well as original video programming. This content will be watchable online on facebook, Youtube, twitch.tv and Mixer to a 18-35 millennial age demographic that is increasingly shifting their video consumption to online platforms and away from television.
“Sri Lanka has a large population of video game enthusiasts and we will be filling a void in dedicated video gaming and Esports video content targeted to the local market with our Esports Studio. Sri Lankan millennials are no longer watching television, and we expect our online channels to be their go-to source for content that they’re passionate about.” said Raveen Wijayatilake, CEO of Gamer.LK.
In the coming months, Gamer.LK plans to ramp up their video content efforts to run 24/7 video programming for this audience, and has built a passionate Esports content team in order to reach this goal.
Gamer.LK recently completed their first round of funding with Bluestone Capital, a venture capital firm lead by Ajit Gunewardene, former deputy-chairman of John Keells Holdings.
