Esportswear is evolving. The rise of livestreaming and franchised endeavors like the Overwatch League have pushed esports into the mainstream, and it only follows that merchandise would move away from simple jerseys and t-shirts into more trendy looks. In a nutshell, esports merchandise has transitioned from a niche into lifestyle wear. And part of that shift into the mainstream is due, in part, to the ease of access. Companies everyone knows are starting to stock up on their offerings, while less widely associated brands are making inroads into the space.

Original article can be found on frntofficesport.com

Lars Løkke Rasmussen, the Prime Minister of Denmark has been very local about his love for esports and his support for Astralis. From congratulating Astralis for their victories to giving a speech at Blast Pro Series Copenhagen 2018, Mr Rasmussen has a constant source of motivation for the Danish legends.

In a Linkedin post by Steen L. Laursen, VP Communication & Brand, RFRSH Entertainment BLAST Pro Series, Astralis and Origen, Mr Rasmussen visited the RFRSH headquarters and interacted with the the Astralis players and addressed topics such as “esports strategy, role models, sharing of knowledge with all stakeholders from grassroots to institutions etc.” After his conversation, Mr Rasmussen played Counter Strike with the Astralis players.

Original article can be found on talkesport.com

China is the world’s largest games market. They are tops in both total gamers and revenue. China represents 31.1% of the global games market in terms of revenue. They are expected to further outpace the rest of the global gaming leaders over the next few years. China also has the most gamers worldwide. That number is expected to grow from 683 million to 878 million by 2023 which is more than 28% of the total worldwide gamer population.

Original article can be found on estnn.com