Esportswear is evolving. The rise of livestreaming and franchised endeavors like the Overwatch League have pushed esports into the mainstream, and it only follows that merchandise would move away from simple jerseys and t-shirts into more trendy looks. In a nutshell, esports merchandise has transitioned from a niche into lifestyle wear. And part of that shift into the mainstream is due, in part, to the ease of access. Companies everyone knows are starting to stock up on their offerings, while less widely associated brands are making inroads into the space.
Original article can be found on frntofficesport.com