by admin | Dec 15, 2023 | News
Gamer.LK, a pioneering Gaming & Esports Agency, showcases double award wins at the prestigious Dragons of Asia awards. The agency earned the Bronze Award for its outstanding work on the “Dialog – SLESA All Island Free Fire Championship” campaign, a collaborative effort with the Sri Lanka Esports Association (SLESA) and Dialog. Additionally, Gamer.LK clinched a Black Award (Merit) for its groundbreaking “ViewSonic Gaming South Asia Metaverse Launch” campaign, executed in partnership with ViewSonic Gaming Sri Lanka.
The Dragons of Asia awards, renowned for recognising excellence in marketing campaigns across the Asia-Pacific region, witnessed Gamer.LK standing out for its innovative and impactful strategies.
Raveen Wijayatilake, CEO of Gamer.LK, expressed his gratitude, stating, “We are truly honored to receive these prestigious awards at the Dragons of Asia. This recognition is a testament to the hard work and dedication of the entire Gamer.LK team. Winning in two categories is a first for our company, and it reinforces our commitment to pushing the boundaries of creativity and excellence in the gaming and Esports industry.”
The collaboration between Gamer.LK and ViewSonic Gaming marked the initiation of the first-ever South Asian metaverse. Timed strategically to capitalise on the Metaverse trend of 2022, the campaign targeted gaming enthusiasts in Bangladesh, Myanmar, and Sri Lanka. An influencer marketing strategy was employed, incorporating non-fungible token (NFT) avatars for key gaming influencers, adding a unique and personalised touch to the outreach.
The campaign achieved noteworthy success, boasting an impressive reach and extensive media coverage. This accomplishment not only demonstrated Gamer.LK’s adept understanding of the Metaverse trend but also highlighted their deep engagement with the gaming community.
The collaboration between SLESA, Dialog, and Gamer.LK for the “Dialog – SLESA All Island Free Fire Championship” showcased a remarkable achievement in the Esports and gaming landscape. Leveraging Gamer.LK’s strategic insights and the positioning of SLESA and Dialog, the tournament reached every district in Sri Lanka. Despite working within budget constraints, the event garnered significant attention and participation.
Gamer.LK continues to establish itself as a leader in the gaming and Esports marketing sector. The Dragons of Asia awards are a testament to their innovative and impactful campaigns, resonating not only within the gaming community but also with a broader audience.
by admin | Nov 28, 2023 | News
Gamer.LK, the industry-leading Gaming & Esports Agency in Sri Lanka has once again received accolades at the prestigious SLIM Digis 2.3 Awards organised by the Sri Lanka Institute of Marketing (SLIM) by securing two bronze awards.
The company was awarded the “Cross Digital Platform Integration” bronze award for the execution of the campaign for the All-Island Free Fire Championship which is conducted for the Sri Lanka Esports Association and also received the “Best Use of Experiential Digital Marketing” bronze award for the Viewsonic Gaming Metaverse Launch it executed for Viewsonic Gaming.
The All-Island Free Fire Championship organised by the Sri Lanka Esports Association was the first inter-district Esports event and the largest event for the game Free Fire held in Sri Lanka. Through Gamer.LK’s carefully implemented strategy, the event penetrated the entire gamer ecosystem by integrating a robust Esports tournament, digital platforms, influencers, and traditional media seamlessly, eventually showcasing exceptional visibility and adoption for the new sport. The campaign’s success in changing societal attitudes, engaging diverse demographics, and achieving remarkable results within modest budget constraints exemplifies outstanding digital marketing expertise.
Gamer.LK worked with ViewSonic Gaming who wished to enter the Sri Lankan gaming monitor market and connect with gamers at every tier of the gaming and Esports ecosystem in the country. Using its experience of building a successful gaming brand by leveraging the use of social media, Gamer.LK crafted a well executed social media strategy which also utilised its extensive network of Esports, gaming influencers and streamers to execute a virtual launch ceremony within its metaverse platform. Gamer.LK’s IGE Metaverse platform is a pioneering, award-winning experiential platform that has set a new standard for interactive brand experiences and engagements in South Asia.
“We are excited to continue our winning streak and showcase the value that Gaming & Esports brings as a channel for effectively engaging with a traditionally hard to reach audience. We are grateful for all our clients who share our vision and believe in our expertise in connecting brands to the gaming audience for over a decade. We continue on our journey in leading the way as the leading Esports agency in South Asia and let our work speak for ourselves through such accomplishments.” said Raveen Wijayatilake, Founder & CEO of Gamer.LK and InGame Esports.
The SLIM DIGIS is organised by Sri Lanka Institute of Marketing (SLIM) and acknowledges Sri Lanka’s best digital marketing efforts, creativity, and expertise. The SLIM DIGIS is one of Sri Lanka’s most prominent awards programs, recognising innovation and excellence in digital marketing.
by admin | Oct 31, 2023 | News
Gamer.LK, an industry-leading Gaming & Esports Agency based in Sri Lanka, has emerged triumphant at the National Best Quality Software Awards (NBQSA), securing two significant awards in the Consumer – Media & Entertainment category. The company has been awarded Gold for their InGame Esports Metaverse platform and Bronze for their innovative Cricket Sixes mobile game. Additionally, their achievements at NBQSA have also made them eligible for a nomination at the Asia Pacific ICT Awards (APICTA) held in Hong Kong this year.
Gamer.LK’s IGE Metaverse platform is a pioneering experiential platform that has set a new standard for interactive brand experiences and engagements. Developed by Gamer.LK’s technology division, this platform allowed the global tech giant ViewSonic to launch its latest gaming monitors and display products in Bangladesh, Sri Lanka and Myanmar. More than 40 influential gaming and tech personalities from South Asia took part in this virtual event, representing themselves as custom avatars through non-fungible tokens (NFTs). The secure platform ensured a seamless and immersive experience for all attendees, signalling a transformative potential for metaverse engagements in the tech and gaming industries in South Asia.
Cricket Sixes is developed in-house by the Gamer.LK team and is poised to revolutionise competitive mobile gaming in South Asia. Built with competitive Esports in mind, this mobile game offers a unique Cricket experience, focusing on a dynamic two-over batting and bowling challenge. The game’s distinctive optimised graphics make it accessible to a broad demographic of device users. Cricket Sixes caters to individuals of all skill levels, whether they are seasoned Cricket fanatics or casual gamers. The game’s intuitive controls and simplified mechanics ensure an engaging experience. However, it is being positioned as a mobile Esports title, allowing gamers to compete in tournaments organised by Gamer.LK.
The National Best Quality Software Awards (NBQSA), conducted in Sri Lanka by the Sri Lankan section of the BCS The Chartered Institute for IT, has recognized outstanding achievements in the field of ICT for years. This competition not only highlights local excellence but also aims to elevate the standards and quality of ICT products and services to compete on an international level.
Gamer.LK, a part of InGame Esports, is South Asia’s holistic Gaming and Esports Agency with more than 15 years of experience organising and promoting Esports in the region. In addition to these accolades, Gamer.LK clinched the prestigious Grand Prix Gold Award for ‘Best Digital Marketing Campaign’ at the SLIM DIGIS in 2022. Gamer.LK is the first Esports company in Sri Lanka, which was recently certified and awarded one of 2023’s Great Places to Work (GPTW) awards, making it also the first Esports company in Sri Lanka to receive the award. Since its founding, Gamer.LK has actively worked towards the growth of the Esports industry in Sri Lanka and the wider South Asian region.
by admin | Oct 25, 2023 | News
For the consecutive second year, the Sri Lanka Esports Association (SLESA) is hosting the DIALOG-SLESA All-Island Free Fire Championship. This prestigious event, spotlighting the globally renowned game Free Fire, is generously supported by its primary sponsor, Dialog, in collaboration with its strategic partner, Gamer.LK.
The championship held entirely online boasts an impressive prize pool of Rs. 1 million, reflecting the growing significance and investment in the Esports arena in Sri Lanka. The district qualifier stage, which commenced on 18th September, is set to culminate with a two-day Grand Final scheduled for late November.
Players first take part in the district qualifier stage where teams have to earn their right to represent their district at the district final round by making their way through a group stage, semi-finals and a qualifier final. This year also features a Solo Wildcard round where individual players will battle it out to be placed into one team which will also make their way to the district final round. The teams that make it through the district final round earn the right to represent their district at the All-Island semi-final round, after which the top 12 teams qualify for the Grand Finals.
Last year’s Championship, saw over 2,000 participants take part where team nA NEVERSTOP, who were selected to represent the Mongarala district emerged victorious. Popular Free Fire game streamers hosted watch parties on their social media channels, creating massive interest and bringing together a fledgling community of young aspirants as they compete on the national stage.
“The DIALOG-SLESA All-Island Free Fire Championship showcases the thriving Esports culture in Sri Lanka. We are excited to witness the growth of our local talent and provide them a platform to shine on the national stage and thereby set their sights on breaking into the international Free Fire arena,” said Raveen Wijayatilake, President of SLESA.
Esports, the country’s fastest-growing sport, is officially recognised by Sri Lanka’s Ministry of Sports. Sri Lankan Esports athletes have competed internationally, most recently at the 19th Asian Games in Hangzhou, China. Founded in 2012 by Gamer.LK and four other members, SLESA has systematically fostered the sport’s growth in the country, gaining international recognition.
Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, has been at the helm of uplifting Esports for over a decade by powering gaming competitions in Sri Lanka. In the recent past, Dialog’s strategic partnership with SLESA has empowered the training and development of vital skills for avid local gamers and help bring structured Esports to all corners of the island. With the widest 4G coverage in Sri Lanka and constantly network optimisations, Dialog delivers on its commitment towards bridging the digital divide by enabling Esports to prosper in the rural peripheries of Sri Lanka.
Stay tuned for more updates and thrilling matches as the Dialog SLESA All-Island Free Fire Championship 2023 unfolds. For updates about the event and to watch the matches, visit the Sri Lanka Esports Facebook page at https://www.facebook.com/srilankaesports.
by admin | Sep 2, 2023 | News
Gamer.LK, the premier Esports organisation in Sri Lanka recently joined forces with hSenid Business Solutions PLC to curate an exhilarating Esports series exclusively for the company’s workforce. Underscoring its commitment to taking the thrill of Esports to workplaces, Gamer.LK continues to work with innovative companies like hSenid who wish to embrace the sport of the future and create a dynamic work culture through competitive gaming at the workplace.
With a legacy spanning over 26 years, hSenid Business Solutions PLC holds the distinction of being Sri Lanka’s first enterprise software company listed on the Colombo Stock Exchange. The company’s unwavering focus on innovation and versatility is evident in its diverse suite of offerings, catering not only to Human Resource Information Systems (HRIS) but also encompassing Human Resource Outsourcing and Employee Tracking Solutions & Access Control. The company’s reach extends across 6 countries, serving over 1 million users which span over 1,500 organizations across 20 industries in over 40 countries.
“We believe in nurturing a workplace that resonates with the aspirations of our millennial and gen-z workforce,” says Dinushan Thennakoon, Head of Human Resources at hSenid Business Solutions PLC. “Our first-ever Esports series is a testament to our dedication to providing our employees with an engaging and enjoyable work atmosphere. It’s heartening to witness the enthusiastic participation and the positive impact of Esports on our employees.”
Competitive gaming serves as an engaging platform at a workplace for employees to develop and enhance skills crucial to their professional growth. The strategic thinking, problem-solving, teamwork, and adaptability required in Esports mirror the very qualities that drive success in the corporate world thereby creating an avenue for employees to hone their decision-making abilities, refine their communication skills, and embrace innovation—all while enjoying a captivating recreational activity.
hSenid’s dedication to innovation, employee satisfaction, and team-building was commendable as it aims to position itself as the premier choice for millennials and the gen-z workforce seeking an enriching and progressive work environment. Gamer.LK worked with the teams at hSenid, namely hSenidBiz HR and the Club at hSenid to curate this event for its employees and make it a success.
Vasana Gunasekera, the project coordinator for the event, expressed her satisfaction with the seamless execution: “The Esports series brought together employees in an entirely new and exciting way and the event went off without any issues. The coordination with Gamer.LK worked seamlessly, and the positive energy among the teams was palpable.”
Gamer.LK is poised to lead the charge in transforming the corporate landscape through the power of competitive gaming. As the momentum grows and more companies like hSenid experience the myriad benefits of integrating Esports into their work cultures, Gamer.LK stands ready to shine a spotlight on these success stories, demonstrating how Esports can truly invigorate teams, ignite innovation, and forge stronger bonds in the modern professional world.
by admin | Aug 27, 2023 | News
Gamer.LK, the trailblazing force in Sri Lanka’s Esports landscape, is proud to announce its triumphant recognition as a certified Great Place to Work for the second consecutive year. This distinction, awarded by the esteemed global authority on workplace culture, Great Place to Work (GPTW), solidifies Gamer.LK’s position as a true leader in fostering an exceptional workplace environment within the realm of Esports. This achievement marks another milestone in Gamer.LK’s journey towards shaping South Asia’s Esports landscape through its global brand, InGame Esports.
GPTW’s rigorous evaluation delves deep into a company’s ethos, management practices, and employee perspectives. After careful analysis, companies are scored on their ‘Trust Index’ to determine their eligibility for this prestigious title. Gamer.LK’s remarkable workplace culture, underpinned by a shared passion for Esports and gaming culture, continues to shine through, resulting in Gamer.LK being awarded the certification.
Reflecting on this achievement, Raveen Wijayatilake, CEO of Gamer.LK and InGame Esports, emphasized, “Our journey to secure the Great Place to Work certification for the second year reflects the embodiment of our exceptional work culture. At InGame Esports & Gamer.LK, we have crafted an environment that seamlessly merges our passion for gaming with our commitment to excellence. This recognition reinforces our dedication to maintaining an environment where our team members thrive and collaborate, fostering innovation and camaraderie.”
Since its inception, Gamer.LK has experienced meteoric growth as a vital ecosystem builder in the Esports domain. In just a short span, the organization has expanded fourfold, now boasting a team of 27 dedicated professionals. This progress can be attributed to Gamer.LK’s unwavering commitment to fostering an environment that resonates with the distinctive mindset of gamers, allowing employees to thrive while working remotely.
The bedrock of Gamer.LK’s success lies in its commitment to trust and accountability. Driven by an enthusiastic team of experts, the organization has orchestrated some of South Asia’s most renowned gaming tournaments and events, revolutionizing how brands engage with the younger demographic through gaming-oriented content. The convergence of passion and profession, buoyed by a supportive team ethos, is what has catapulted Gamer.LK into the realm of Great Places to Work.
Great Place to Work, an institution originating in the USA, continues its mission to elevate workplaces across the globe into exceptional environments. As the foremost evaluator of high-trust and high-performance workplace cultures, GPTW serves as a consultant for Fortune magazine’s prestigious ‘100 Best Companies to Work For’ list.
Gamer.LK’s ongoing success story as a certified Great Place to Work for the second year underscores its unwavering dedication to fostering a thriving and fulfilling work environment. With a steadfast commitment to its workforce and an unyielding passion for Esports, Gamer.LK sets the gold standard for workplace excellence in Esports, reshaping the contours of the Esports landscape one achievement at a time.
